A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand.

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or brand. The vehicles are not meant to be sold to consumers.

Autocar says the off-road brand could draw the line at 48V hybrid systems if Jaguar sold only electric cars. The idea of Jaguar - birthplace of legendary straight-six and V12 engines that powered ...

Jaguar's looking at ways to reuse materials rather than discarding them both at the beginning and end of a vehicle's ...

Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand.

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

The name, pronounced ‘type-zero-zero’ combines Jaguar’s historic use of the word ‘type’ with 00 to signify both the resetting of the brand and its zero-emission future. “Type 00 is the ...