So-called "loyalty tests" have blown up on social media, where people offer to "test" each other's significant others by ...

One area that may drastically improve consumers’ satisfaction with customer service: AI-powered bots that can act as a ...

The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

Anupam Mittal, a judge from Shark Tank, emphasizes that in the modern workplace, promotions are driven by agility, meaningful ...

This summer will mark Donald Trump’s tenth anniversary as a political candidate and partisan leader. The changes his ...

Embedded lending’s alignment with modern SMB demands allows it to create a robust loyalty loop – from acquisition by promising a value-added, point-of-need service that puts them first to retention by ...

Learn how operationalizing voice of the customer data in real-time improves frontline performance, customer satisfaction, and ...

From novel retail and e-commerce innovation to securing long-term loyalty, brands are drawing on the learnings of the past five years to inform the omnichannel tactics resonating today.

Meeting the demands of an unpredictable market requires companies to continuously invest in employee development.

For companies wanting to make meaningful change to their customers' digital experience, incremental enhancements may be the ...

Beauty Sleep Dupe’ campaign is the brand’s latest move to educate consumers on the impact of poor sleep on skin, with Bell ...

Automating routine tasks can significantly enhance your business’s operational efficiency. By reducing the time spent on ...