Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Unlike a human designer who crafts unique visuals, AI algorithms pull from databases of existing styles, making it possible for two companies to end up with similar-looking logos. A well-crafted logo ...

Branded residencies often market themselves as exclusive enclaves, promising a curated lifestyle experience. However, the ...

Korean Air is repositioning to offer a hospitality-inspired passenger experience, with branding by Lippincott. The agency’s ...

Born in the 1990s, the Overseas took cues from Genta's ‘70s designs and turned them into a bona fide classic of haute ...

The iconic badges of teams like Barcelona, Real Madrid, Manchester United, Liverpool and Arsenal are recognised around the ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each design element.

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...

Why Nuuly, Miu Miu, Moncler, and more are among Fast Company's Most Innovative Companies in fashion and apparel for 2025.