Harley-Davidson wanted to attract buyers from other segments but didn’t want to lose its identity in the process, so what you ...

Harley-Davidson motorcycles are pretty famous for their big, chugging, powerful engine sounds. Here are the most aurally ...

Harley-Davidson, Inc. recently reported its fourth quarter and full year 2024 results and provided its outlook for 2025.

Harley-Davidson's annual report for 2024 is out. Sadly, its numbers do not look good. The company recorded a 60% drop in ...

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Harley-Davidson Inc. on Wednesday reported a fourth quarter loss of $117 million as its motorcycle revenue fell sharply and ...

Harley-Davidson had a rough 2024. The motorcycle maker warned this year might not be much better, sending its shares lower in Wednesday morning. The company projected motorcycle-sales revenue and ...

After reporting that Harley Davidson underperformed in sales, the Milwaukee community has had plenty to say about it.