They helped Lego pull in 36% more profit in the first half of 2012 – 2 billion kroner, or $341.2 million – compared to the same period last year, the 80-year-old company said Friday.

Lego will no longer market toys distinctly to boys or girls and ensure products are gender-neutral. Credit: iStock The survey of nearly 7000 parents and children across seven countries found ...

Girl, 7, praised for letter to Lego about gender stereotyping in toys Mark Molloy Published February 1, 2014 11:54am Updated December 10, 2019 11:50am ...

In celebration of the United Nations’ International Day of the Girl, Lego has released a new film, ‘Let’s get the world ready for girls,’ calling on parents and children to champion ...