Lego’s sales and profits are soaring as the rest of the toy market struggles – and it has girls to thank.

Lego announced this week it would work to remove gender stereotypes from its brand, including no longer marketing toys distinctly to boys or girls and ensuring products are gender-neutral.

A seven-year-old girl has been applauded for writing a passionate letter to Lego about gender stereotyping in toys.

In celebration of the United Nations’ International Day of the Girl, Lego has released a new film, ‘Let’s get the world ready for girls,’ calling on parents and children to champion ...

AUBURN HILLS, MI – A 9-year-old girl from Michigan is now a LEGO mini master builder. The girl, identified as Estelle P. from Shelby Township, is a student at Utica Community Schools’ Beacon ...

Cecilia Cheung plans Lego-themed party for youngest son's 5th birthday Cecilia Cheung recently celebrated her son Marcus’ 5th birthday with a Lego-themed party.