Ferrari is experiencing a significant shift as younger buyers increasingly gravitate toward the iconic Italian brand. CEO ...

Ferraris are becoming increasingly popular among younger buyers, with the CEO of the luxury automaker revealing that 40% of ...

Ferrari may have fans from all age groups, but its core customers have traditionally been the preserve of those approaching a ...

Explore how Ferrari's luxury branding, F1 ties, and diversification drive high margins and sustainable growth amid competition and electrification trends.

The average buyer of luxury sports car Ferrari (RACE) is getting younger, according to the company’s chief executive officer (CEO). Ferrari CEO Benedetto Vigna says that 40% of new buyers of the ...

"All eyes will be on Maranello to see how Ferrari balances its storied past with this ... future." Ferrari surprises fans ...

Electric supercars are a tough sell, undoubtedly, and the SUV bodystyle suits the powertrain, certainly; clearly unconvinced ...

It’s always been a trope that buying a fast car in your 40s or 50s was a sign of midlife angst, if not a full-blown crisis; but that rather ...

Yet there’s no obvious wisdom in its decision to create a fully electric Ferrari. While all around others are losing their nerve (the first electric Bentley is now a 2026/2027 car, Lotus has ...

We are watching what’s going to happen in the next month, next weeks,” said the Ferrari CEO at CONVERGE LIVE. “We are on the ...

Because even though electric motors can pack a punch, people paying big money for super- and hypercars are increasingly ...

What appeared to be priceless pieces of automotive and design history were driving down the center of Aspen's Gondola Plaza ...