Cultural staples come with perks, and spring break is no exception. Economically, it’s a powerhouse. March and April account ...

Porter Airlines has maintained demand but halted marketing for U.S. travel, while Flair Airlines launched a discount campaign focusing on non-U.S. destinations. Air Canada is reducing capacity in ...

Kolkata-based Jewelbox has nearly doubled its marketing budget in the last year and now incurs nearly 20% of its online expenditure on awareness campaigns, its co-founder Nipun Kochar said.

But through experiences that make people feel. That’s why experiential marketing is having its biggest moment yet. Other marketing channels hint at your brand’s story, but experiential puts ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Experiential organisms If AI fundamentally alters how we build experiences, it also reshapes how experiences behave. Experiential marketing is no longer about static activations or one-off ...