The ad is being criticized for its imagery, which is reminiscent of the 9/11 attacks that took place in the United States, ...

The Eiffel Tower can indeed grow and contract in the summer and winter, respectively. However, the growth is only a few millimeters — not up to 6 inches, as many social media posts claim.

The monument responds to seasonal temperatures, contracting a few millimeters when it's cold and expanding when it's warm.