EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

The Sims 4, EA's popular life simulation game, has become the poster child for cash-grab monetization strategies in the gaming industry. As the franchise prepares to celebrate its 25th anniversary ...

Battlefield's launch window may also be of interest to fans of Apex Legends, another big shooter under EA's wings. According to Wilson, a major refresh of the battle royale game is planned ...

In a move reminiscent of EA’s development of the next Skate game, the publisher and its collective Battlefield Studios are also opening up early, “pre-alpha” testing of the next-generation ...

EA has shown off a glimpse of its next Battlefield game, as it begins what it describes as its "most ambitious community testing program in franchise history" - an initiative known as Battlefield ...