Totem co-founder and CEO Carter Fowler explains how his company has racked up more than 150 million organic views in less than two years.

Your LinkedIn posts could go viral tomorrow. Learn the 4 key steps to creating LinkedIn content that spreads naturally, grows ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

Social media is often thought of as just a tool for brand awareness – but the truth is that it can also be a driver of real ...

The viral 'Prashant' trend, initiated by content creator Ayush, has captured social media, with brands like Swiggy and Britannia cleverly integrating it into their marketing. The trend involves a ...

Brands like Wendy’s and Duolingo use their social media accounts to engage ... By stepping away from traditional advertising and embracing bold, creative, and viral marketing strategies, businesses ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Oprah Winfrey, MSNBC, Petco, Ryan Reynolds, Cynthia Erivo, the Care Bears, the Lincoln Project, the Indiana Pacers, the National Gallery, Dropbox, Donald Duck, Dua Lipa and Duolingo are among the ...

Just last month, we experienced a cultural phenomenon which no one saw coming – Duolingo announced the death of its beloved owl mascot in a viral ... of-the-box strategies a little harder to implement ...