This year, the growth of the sector has enabled MrBeast, Dude Perfect and other top-tier creators to get a spotlight for marketers independent from and in addition to YouTube’s event.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

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ZipString launched the ZipString Luma, a glow-in-the-dark version of the classic ZipString toy, in Q3, which gave the company a boost. Good Housekeeping also named ZipString “the hottest toy of the ...

YouTube creators are beginning to get their Hollywood moment.

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