PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

If you’re on the hunt for a last minute Mother’s Day gift that’s both thoughtful and indulgent, a luxury fragrance is the ...

Ever wonder which scents your favorite creatives love wearing? Take a look into their own personal fragrance wardrobes ...

It takes a lot for a perfume to stand the test of time, and the classic fragrances that transcend decades tend to be bold and ...

The concept of a fragrance wardrobe is just like that of garments: a carefully curated assortment of scents that truly fit ...

A persume inspired by Mughal Emperor Shah Jahan's love for Mumtaz Mahal, debuted in 1921. Housed in a stunning Baccarat ...

Discover the art of building a scent wardrobe–for every occasion, season, mood, and beyond–with Amaffi’s newest perfume ...

It’s a big leap from banking and finance at UCD to co-founding the international perfume brand Memo, but for John Molloy ...

There is no estimate available for the market size of beauty dupes, but shoppers are open to them. Some 32 per cent of the ...

Juliette Has A Gun has launched their first true gourmand scent: Miami Shake. It's a creamy gourmand that is reminiscent of a ...

From Bad Bunny almost baring it all for Calvin Klein to Alex Consani posing with other It girls for a new Mugler campaign, ...