Perfume jargon is confusing: fact. That's why we asked expert perfumiers to break down the perfume language to help you ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From discovery sets to flexible returns, niche names to premium designer perfumes - here's how to make sure you love your ...

From Bad Bunny almost baring it all for Calvin Klein to Alex Consani posing with other It girls for a new Mugler campaign, ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

Four Black perfumers from different walks of life share their passion for scent and how it enriches their personal self-care rituals.

“Rather than simply ageing the perfume concentrate ... the crafting of these three different but all rather glorious fragrances (which at $475 a 100ml bottle, you’d expect) is time-tested.

Discover the art of building a scent wardrobe–for every occasion, season, mood, and beyond–with Amaffi’s newest perfume ...

In the world of PerfumeTok, Delina went viral with 105.6 million posts for its fruity floral fragrance that wraps skin in ...

Here are nine of the best Lattafa perfumes for women under ₦50,000. They are affordable, long-lasting, and absolutely stunning.

and it immediately became my favourite women’s perfume. While I still love the Black Opium scent, I found it a little sickly sweet after a while. But lucky for me, I received a tester bottle of ...