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Forget bling, De Beers has found a surprising use for lab-grown diamonds outside of luxury jewelry, and business is booming
De Beers is synonymous with diamonds, having coined the phrase “diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following ...
Warc8d
A Diamond is Forever - Spotlight on Love
Departing from their traditional, generic 'diamonds=love' messaging ... drove desire and purchase even through recession and troubled times. In the late 1990s De Beers undertook a fundamental review ...
La Grande Observer29d
97th Academy Awards Jewelry Recap Presented by A Diamond is Forever
Bruna Marquezine dazzled in a dramatic drop necklace featuring pear-shaped diamonds of varying sizes, designed by Lorraine Schwartz, while Ariana Grande also turned heads in a De Beers Adonis Rose ...
Robb Report29d
The Oscars’ Best Jewelry Was All About Diamonds
The jewelry theme of this year’s Academy Awards was undoubtedly diamonds—even Doja Cat sang “Diamonds Are Forever,” the ... to Scarlett Johansson’s De Beers drop necklace with almost ...
Mint4d
De Beers India plans record marketing spends this year to help natural diamonds shine on
New Delhi: De Beers has stepped up its marketing efforts ... their marketing of natural diamonds. Also read: Why diamonds are not forever. Lessons from two decades of zero returns.