De Beers's move comes amid a rise in popularity of lab-grown diamonds, which typically cost at least 30-40% less than mined ...

A renewed 10-year Sales Agreement for Debswana's rough diamond production ... detection and classification technology services. De Beers Group is committed to ' Building Forever,' a holistic and ...

Bruna Marquezine dazzled in a dramatic drop necklace featuring pear-shaped diamonds of varying sizes, designed by Lorraine Schwartz, while Ariana Grande also turned heads in a De Beers Adonis Rose ...

To prevent this, a handful of mining companies consolidated their power and formed De Beers ... on associating diamonds with romance and marriage. The slogan “A Diamond is Forever” was coined ...

Departing from their traditional, generic 'diamonds=love' messaging ... drove desire and purchase even through recession and troubled times. In the late 1990s De Beers undertook a fundamental review ...

The jewelry theme of this year’s Academy Awards was undoubtedly diamonds—even Doja Cat sang “Diamonds Are Forever,” the ... to Scarlett Johansson’s De Beers drop necklace with almost ...

Fleming was initially inspired by an advertising slogan used by the De Beers mining company, who used the line “a diamond is forever” in order to sell diamonds as a symbol of love. Some of the lyrics ...

‘Diamonds are forever’ is the timeless advertising slogan developed for De Beers by copywriter, Mary Frances Gerety, in 1947. Rather than a cynical bit of marketing, what Gerety had done was to tap ...