Avangrid, Inc., a leading energy company and member of the Iberdrola Group, today announced that it recently won two New York Capital Region American Advertising Awards, also known as ADDY Awards.

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

As marketing and communications professionals, we pour our creativity into our clients—but when was the last time you created ...

THE ICONIC has got Australia looking once again, by inviting customers to star as models in its latest iteration of its 'Got ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

Disability rights advocates say income and asset caps for Medicaid buy-in programs are a "poverty trap" for millions of ...

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

Sustainable marketing isn’t just about using recycled paper or cutting out plastic swag. It’s about aligning your digital presence with the same values your brand claims to stand for.

Not far from the city’s Perlacher Forst, a forested park near a residential area with a cluster of prefab buildings and ...

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...

Was Trump’s White House Tesla tirade an ad? Maybe. If so, was it a good ad? Ipsos US’s Pedr Howard has tested the work and has the answers.