Few cereal icons are as famous as Tony the Tiger, who has graced the boxes of Kellogg’s Frosted Flakes for decades, and now ...

The LEGO Group has created its own Lord of the Rings trilogy with its new set.

With the Lego video game franchise moving forward with a new lead developer, maybe it's time for a unique, ambitious ...

Lego said its sales increased last year as its ... take share from its rivals despite a dip in global demand. The Danish toy-bricks maker saw strong growth in the Americas, Europe and Middle ...

Lego's CEO told AFP that US President Donald Trump's tariff threats do not keep him up at night, as the world's largest toymaker on Tuesday posted record earnings for 2024. Sales rose 13 percent ...

You could put it all in your savings account. Or, you could purchase a next-level, multi-thousand piece LEGO set, build it, and display it in your home. It's important to have priorities.

The Lego Ideas River Steamboat premiered at the New York Toy Fair and instantly caught our attention for its sheer size and brick count. At its tallest point, it's 15 inches high and 27 inches ...

While the collaboration with Bluey was teased back in January, Lego officially unveiled the entire lineup at this year’s Toy Fair, which includes three traditional Lego sets, and a pair of ...

This fantastic Millennium Falcon model looks great displayed alone or as part of a Lego Star Wars collection and it's rarely this discounted. From a galaxy far, far away to your home, this ...

The LEGO Group and Universal Products and Experiences are teaming up to launch the new LEGO Jurassic World Dinosaur Fossils: Tyrannosaurus rex (T.rex). This complicated but entertaining building set ...