Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Niccol did not say which food and drink items would be leaving. Among other changes, the coffeehouse chain is no longer ...

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

Among them, Citigroup edged up its Starbucks price target by $1 to $100 a share and reiterated a neutral rating, while Goldman Sachs analysts lifted their view to $111a share from $109 a share and ...

Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company’s<a ...

If you know me, you know I love coffee. Do I need to have a coffee in the morning before I become a functioning person in ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

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