Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

In Wayne Gretzky's hometown of Brantford, Ontario, and across Canada, the Great One's loyalty and legacy are being questioned ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

RTL AdAlliance has revealed the fourth edition of its annual study TheNew Life of the Living Room. In the quantitative ...

Comcast is a 'Buy' with 15% growth potential, driven by broadband, Peacock, and Epic Universe. Read here for an analysis of ...

Beginning Wednesday, we are in for a marathon of active weather days,” said Meteorologist Kristina Balentine. Weather Alerts ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ...

The 2024 edition of Streamticker, recapping the streaming industry's most momentous mergers and acquisitions of 2023, kicked off with Disney's gobbling up the last extant portions of Hulu, as Comcast ...