Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American ...

The report added that digital ads are highly effective; 69 per cent of mobile users spend time on media (entertainment and ...

Last week, Carney pivoted from the campaign trail to huddle with his ministers in Ottawa to plot a response to Trump’s ...

As per EY, to stay competitive, broadcasters need to diversify their offerings and reorient their organisations toward audience segmentation. “Broadcasters will need to build first-party consumer data ...

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing ...

A woman from India was visiting her family in Brampton, Ont., when she ended up in the hospital after suffering from hypoxic respiratory failure, and ended up with a pricey bill to show for it.

United States Customs and Border Protection agents have long had the authority to demand travellers provide access to their electronic devices, but what they’re looking for seems to have changed under ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Digital media has surpassed traditional media such as television, capturing 32 per cent of India’s media revenues of Rs 802 billion in the calendar year 2024, according to a report by Elara Capital.

Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this ...

RTL AdAlliance has revealed the fourth edition of its annual study TheNew Life of the Living Room. In the quantitative ...

The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for ...