Shopify reports on the rise of runner-founded brands creating innovative solutions by focusing on community needs and ...

Brands that treat exchanges not as an afterthought but as a core commerce capability will be the ones who keep both revenue and relationships intact.

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up the bulk of other, more mainstream hotel loyalty programs. Journey's current ...

The convenience store chain is celebrating itself today, July 11 (i.e. 7/11), by giving away free 12-ounce Slurpees and more ...

In recent years, Unilever has taken a giant leap into the future of consumer goods by integrating cutting-edge AI innovations ...

Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust. The post Why closing the feedback loop drives better CX outcomes ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

To build long-term loyalty and relevance, brands must evolve with their customers and stay aligned with their expectations.

That’s how loyalty is supposed to work. 5. Enhanced brand loyalty A closed-loop card is not just a payment tool; it’s also something that reinforces your brand identity.

Value, loyalty and growth potential are all under threat in the beauty sector as consumer spending patterns waver in an uncertain landscape. Beauty brands must work harder than ever to ace retention ...