Creative Bloq on MSN13h
The beigeification of design: Why are brands so afraid of colour?
O nce upon a time, brands had guts. They dared to be weird, wild, colourful. Logos had serifs. Packaging had personality.
Why it's time for colourful design to make a comeback
Design, like fashion, moves in cycles. Beige, ironically, may have overstayed its welcome because it was trying not to. Its ...