NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...

Through video game ads, Obama's team sought to reach the challenging 18-to-34-year-old male audience in 10 battleground states that allowed early voting.

The marketing world keeps changing, but one thing that hasn’t gone out of style is the need to grab attention. You know the drill – your eyes wander during your morning commute, and there it is. A ...

Rodents scurrying along their daily commutes in NYC have been met with miniature billboards in strategically-placed locales. Each 13-inch billboard is the perfect size for vermin eyes, and features ...

In Yahoo’s New York office there is a scaled-down replica of the classic neon billboard that stood prominently in San ...

Canada is trying to persuade Americans to speak out against President Trump’s trade war by launching an ad campaign in 12 red ...

Thirty years ago, music legend Selena Quintanilla-Pérez was killed by her fan club’s president, Yolanda Saldívar. For the last three decades, Saldívar has served her life sentence in Texas.

One creative director said Vrbo's billboard poking fun at Airbnb may not win Vrbo customers. Airbnb gloated that the sign ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Blake Snell's shopping experience in Tokyo highlights Shohei Ohtani's enormous influence as an advertising icon. Ohtani’s ...

Playboi Carti launches two tracks in the top 10 from his new album, MUSIC, joined by Chappell Roan's "The Giver" and ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.