Ben Shelton will be seen wearing shoes gifted by Roger Federer at US Open 2022. American teenage star Ben Shelton was seen donning shoes sent to him by 20-time Grand Slam champion Roger Federer .

On co-CEO Marc Maurer, co-entrepreneur Roger Federer, and rising stars Iga Świątek and Ben Shelton are storming into the U.S. Open with a new tennis collection.

At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition. Carlos Alcaraz and Jannik Sinner were both seen in Nike, while Alexander Zverev ...

Jannik Sinner sure didn’t play like someone dealing with an injured right elbow Wednesday, using terrific serving and his ...

Ben Shelton's US Open run shows he is a star on the rise who just might change the game ... A high-profile apparel and shoe deal with On, the company that Roger Federer made an early investment in.

Ben Shelton, who signed with On in 2023, debuted his US Open look during the first round on August 26 — a colorful pink and blue ensemble with the Roger Pro 2 sneakers.

Ben Shelton reached his second Grand Slam quarterfinal Sunday at the US Open, ... Shelton signed a shoe and apparel deal with On, the Swiss company that Federer was an early investor in.

NEW YORK — Rising American tennis star Ben Shelton is now a US Open semifinalist — and a potential superstar. After beating fellow American and No. 10 seed Frances Tiafoe 6-2, 3-6, 7-6, 6-2 ...

Jannik Sinner’s elbow passes the test as top seed swats aside Ben Shelton - The Italian won in straight sets to reach the ...

Shelton, 20, is ranked in the top 100 after a late-season surge last year. Now, he is embarking on his first full season on tour and his first trip outside the United States.