Bic Posts Rising Group Sales Despite Lower Demand for Lighters
Bic said it’s blades category contributed €543 million toward the group’s sales, up 5% compared with 2023.
Societe BIC: Q4 & Full Year 2024 Results - Full Year growth at +0.8%
FOURTH QUARTER & FULL YEAR 2024 RESULTS Solid net sales performance in Q4 at +4.4%1. Full Year growth at +0.8%1Robust aEBIT margin at 15.6% ...
Amazon has a $10 ring cleaner pen to keep all your Valentine’s jewelry in its optimal sparkle era
If you just got a new piece of jewelry over "love" weekend and want to keep it beaming, this portable cleaning pen is a great ...
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BIC rewrites literary history
A robot mimicking William Shakespeare’s handwriting pens an illustrated manuscript of Romeo and Juliet in a clever campaign marking 75 years of the brand’s classic biro.
9 creative campaigns to know about today
Among the notable campaigns for Feb. 14: an AI-assisted Shakespeare demo for a Bic pen and Michelob Ultra’s courtside ads with the NBA.