Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
Motor Authority14h
JLR investing $80M to expand luxury paint colors
With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.
The Georgia Straight7d
Top 5 Best Automotive Paints 2025
Choosing the right car paint can be a tough task, especially for people unfamiliar with the different types available in the market. When it comes to automotive paints, there are two main types ...
JLR to invest $80 million to meet demand for custom luxury car colours
Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and ...
GlobalData on MSN1d
JLR to invest £65m to expand custom luxury car colour facilities
UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint ...