Dell, Apple and PC

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.
Dell is refreshing and rebranding all of its PCs: What all the new names mean
Dell announced a sweeping overhaul of its AI-powered PC portfolio at CES 2025 Monday. More than just a next-generation refresh, the company's upcoming fleet of laptops and desktops will feature new hardware,
Apple Adds Another MacBook Pro Model to Vintage Products List
Apple recently added the final 15-inch MacBook Pro model to its vintage products list. This particular Intel-based model ...
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Apple AirPods Max vs AirPods Pro: Which is better?
On the other hand, the AirPods Max offer a better noise-canceling experience by virtue of that form factor. Both products ...
Nvidia is helping humanoid robots learn through Apple Vision Pro instruction
Robotics have been a foundational element of Nvidia’s stratospheric growth in recent years. When the chip maker announced ...
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AMD's Long-Awaited RDNA 4 GPU Is an Apple M4 Pro Competitor
The new Radeon RX 9000 series desktop graphics card and some notable new chips make 2025 look like an interesting year for ...
Apple leads the spatial computing wave — VisionOS, not the Vision Pro, shows how that wave can crest higher
Interest in Apple's Vision Pro may be in a trough, but here are signs that its spatial computing efforts can still ride high.
Get the Apple Pencil Pro for $30 off and turn your iPad into a perfect drawing tablet
Apple Pencil Pro for $99 at Walmart and save $30. If you were gifted a new iPad Pro for the holidays, this is the perfect ...
How Apple Intelligence can make the iPhone 17 cheaper
Apple Intelligence needs more storage space for on-device AI features. I can't help but wonder if that will lead to better ...
Tim Cook has an uphill battle in 2025 after Apple's bets on the Vision Pro and AI didn't pan out
Apple had a big year with the launch of the Vision Pro and Apple Intelligence, but the futuristic bets are falling short of ...
Apple Loop: iPhone Pro Details, Tim Cook’s AI Strategy, iPhone SE Challenges
This week’s Apple headlines; iPhone Pro camera details, the iPhone SE challenge, Apple Silicon M5 improvements, Apple’s AI ...
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ...