The e-commerce giant gave a subset of U.S. users a tool that takes shopping prompts to routinely recommend items.

Squishmallows top the list of coveted toys for kids of all ages. There are good deals to be had on several different ...

Sam has covered every Amazon sale for the Strategist the past two and a half years, so she knows when a deal is truly a good ...

You can save big on the older kids toys too, with huge deals to be had on Frozen LEGO and Yoto players. We've got our finger ...

The Amazon Big Spring Sale is LIVE now through March 31 with great buys up to 70% off on electronics, end-of-season winter items, spring fashion, beauty, outdoor, home and more! Read on for a list of ...

Ready to say “yes!” for less? I know I am. Let’s face it — kids are always begging for brand-new toys, and the Amazon Big ...