After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Saudi Arabia's AlUla is set to welcome the return of the AlUla Skies Festival, taking place from April 18 to 27, as part of the AlUla Moments calendar. The festival celebrates the profound connection ...

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A tiny roadster offering driving thrills and absolutely no frills, the Austin-Healey “Bugeye” Sprite was, in many ways, the antithesis of America’s exalted land yachts. Yet its low price ($ ...

The ancient oasis city of AlUla in north-western Saudi Arabia is one of the country’s most fascinating destinations – and winter is the perfect time to explore its many wonders. The National has ...

This is particularly true for AlUla. Probably the country’s most well-known destination, this ancient desert city in the north-west of the country is nestled within a diverse and evocative landscape ...

The AlUla Arts Festival is set to return from January 16 to February 22, 2025, featuring a diverse lineup of local, regional, and international artists. Held against the striking landscapes of ...

The inaugural AlUla Conference for Emerging Market Economies commenced here on Sunday, bringing together finance ministers, central bank governors, policymakers and economic experts from around ...