Celsius's acquisition of Alani Nu creates a powerhouse company that could dominate the 'better-for-you' energy drink category. In the FMCG industry, there is a concept called the 'Illusion of Choice'.

Celsius Holdings, Inc. is acquiring Alani Nu for $1.8 billion. Alani Nu, a Louisville-based energy drink company under the Congo Brands umbrella, has been acquired by rival Celsius in a deal worth ...

Retail sales of Alani Nu in the United States, including convenience stores, grew by 78% compared to the previous year, according to Circana's report for the four weeks ending Jan. 26 this year.

Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range ...

Learn More » Yet those results paled in light of news that Celsius had agreed to acquire energy drink rival Alani Nu in a $1.8 billion acquisition. Celsius will pay $1.275 billion in cash ...

Celsius Holdings is acquiring Alani Nu for $1.8 billion. The acquisition is highly accretive and provides strategic benefits and synergies. Alani Nu's distribution integration is uncertain ...