The 'Prime Effect' delivered $59 million impact for first bowl game, per report
Deion Sanders turns out gold everywhere he goes and last year's Alamo Bowl was no exception. The Big 12 matchup between No.
Colorado Buffaloes' Alamo Bowl Appearance Against BYU Generates Near-Record Revenue
Win, lose or draw, the Colorado Buffaloes keep drawing eyeballs. The Valero Alamo Bowl announced Wednesday that its bowl game ...
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BYU Quarterback Celebrates Alamo Bowl Win with New Manischewitz Ad
Fresh off a dominating Alamo Bowl victory over Heisman Trophy winner Travis Hunter and Colorado, BYU quarterback Jake Retzlaff has released a new commercial for Manischewitz that dives deeper into ...
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Colorado’s Alamo Bowl Injury Insurance Initiative Raises More Questions Than Answers
Deion Sanders and the Colorado Buffaloes made headlines last week when they announced that every player would be covered under its Alamo Bowl insurance policy. But, the announcement left many with ...
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The 'Prime Effect' delivered $59 million impact for first bowl game, per report
Deion Sanders turns out gold everywhere he goes and last year's Alamo Bowl was no exception. The Big 12 matchup between No. 17 BYU and No. 23 Colorado generated a total economic impact of $59 ...