Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

I’m a fan of the soft life trend, especially when embraced by Black women. For generations, we’ve been expected to carry the ...

For PureWow’s 15th anniversary, we’re reflecting on the top 2010 trends worth a comeback, from moto jackets to twee ...

Easter is coming up, and if you want to go festive with your mani, today we’ve rounded up some super cute Easter-inspired ...

Get inspired with these 26 unique DIY eclectic decor designs, ideas, and products. Transform your space into a one-of-a-kind ...

It's a burden, having to constantly text the link to your beautiful oversize scarf after everyone falls in love with it, but ...

aesthetics, art, and more. So while Venus retrograde certainly impacts your love life, it can also affect your creativity, self-worth, and finances, too. Venus shifts into reverse every year and a ...

Meghan, Duchess of Sussex in “With Love, Meghan ... There’s a beehive in the garden. The music is easy-going like a Starbucks café in the mid-90s. There’s an appealing simplicity ...

From pastel beads to Y2K aesthetics, there's a charm for everyone. Beadology specialises in aesthetic and durable handmade phone charms, perfect for adding a personalised touch to your phone. While ...