You might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ...

Two brothers start a sportswear company in the 1920s, hoping to make the best shoes in the world. Their relationship deteriorates until they become bitter rivals.

The two German firms are best known these days for their trainers and sportswear – as well as for sponsoring big-name athletes like Usain Bolt (Puma) and, er, Kevin Pietersen and Ian Bell (Adidas ...

Notably, the American sprinter Jesse Owens wore a pair of the brothers’ shoes to win four gold medals ... that Dassler split from his brother (who went on to start Puma), trademarked the name Adidas ...

A capital gains tax raid would undermine Sir Keir Starmer’s bid to make Britain the fastest-growing economy in the G7, the ...

In 1936, two German brothers named Adolf (Adi ... Adi and Rudi eventually split, with Adi forming adidas and Rudi forming ...

Whether you wish to purchase sneakers for a marathon, training, or casual jumpers, investing in a good pair with style and ...

World War Shoe: Adidas vs Puma (working title) is a three-part documentary series ... The two companies have a unique shared history and rivalry, having been set up by two feuding brothers – Adi and ...

In 1948, the brothers split the company in two and formed adidas and Puma. adidas designs, manufacture and sells backpacks, caps, hoodies, leggings, sports bras, swimwear, tracksuits, trainers and ...