The NFL has ended a multi-year exclusive partnership with an apparel company that has increasingly come under scrutiny from ...

A major partnership was announced between Under Armour and the National Football League to become an official footwear and ...

Packers quarterback Jordan Love is making good on his promise to gift brand-new cleats to one sports team for every touchdown he scored in the 2024 season. Canada’s Carney sends a message to ...

To promote the foundation, the quarterback pledged to donate new cleats to youth sports teams in Wisconsin for every touchdown he scored during the 2024 NFL season. Love scored 26 touchdowns in ...

Liverpool has signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than ...

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike. The club previously sported Adidas kits between 1985 to 1996 ...

LIVERPOOL, England (Reuters) - Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a ...

Liverpool have confirmed that Adidas will be their new kit partner from the start of next season. The club's current deal with Nike finishes at the end of the 2024-25 campaign. Back in October it ...

Off the pitch, there's also plenty of buzz as Liverpool announced a lucrative multi-year partnership with Adidas on Monday, worth in the region of a reported £300m. The sportswear giant will take ...

Adidas has described its new kit supply deal with Liverpool FC as "the worst kept secret in football" -- almost a year after SportBusiness exclusively broke news of the agreement.