(Photo by Ayanna McKay) Virgin Islands’ top-ranked track star Michelle Smith has signed a multiyear Name, Image, and Likeness deal with Adidas. Smith closed out 2024 with impressive accomplishments, ...

Colorado two-way star Travis Hunter is on the precipice of college football royalty. The favorite to win the Heisman Trophy on December 14, the wide receiver/defensive back has already earned some ...

Sports brand Adidas has closed down its wearable hardware unit, electing instead to focus on producing sports and fitness software under both its Adidas brand and as Runtastic, the fitness tracking ...