Abby Albino and Shelby Weaver opened Makeway in Toronto in November 2020, a first-of-its-kind boutique in North America that ...

Now that college athletes can be paid, a March Madness buzzer-beater could be worth a lot more than a trip to the Final Four.

Adidas will be sponsoring the McDonald's All-American Game. Check our Sneakers news for more upcoming releases and breaking ...

The Nike GT Future is the latest in basketball tech. Check our Sneakers news for more upcoming releases and breaking content!

Atlanta Hawks guard Dyson Daniels – the NBA’s steals leader and a Defensive Player of the Year candidate – is signing a ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

For a limited time, Champs Sports is selling Adidas Impact FLX shoes for only $32. The list price of the sneakers is $110, so ...

Eccentricity is the name of the game for Adidas in April, as an eclectic mix of sneakers defines the release calendar for the ...

The latest collaboration from Cincinnati sneaker shop Unheardof, its “Piggy Runner” Adidas Adistar Cushion 3 dressed in pink ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

Most of Nike’s long-term debt does not mature until after 2028, but it does have significant endorsement commitments of more than $1 billion per year. The firm, with its investment-grade credit ...