Adidas will become Liverpool's kit supplier later this year and the German sportswear giant has interesting plans regarding ...

Adidas's leopard print samba trainers are bound to sell out - Launching later this month, it’s time to take a walk on the wild side ...

During his presentation, Neelendra Singh, the general manager at Adidas India, shared the game plan for India and how the ...

The main pack of the Predator 25 arrives in a typically bold fashion – via a striking red and grey colourway that embodies ...

I cover the intersection of sports and money ... The official Twitter account of Adidas Football is embracing the boldness of the new partnership by re-branding its logo and header image and ...

Travis Hunter is making moves before starting his professional football career. The two-way Colorado star has signed an endorsement deal with Adidas, the brand announced Thursday. He will ...

The iconic shirt - worn by the likes of Alan Shearer, David Ginola, Les Ferdinand and Philippe Albert as Kevin Keegan's ...

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Ward follows Adidas' first NIL football athletes, Michael Penix Jr. and Rome Odunze, during the 2023 season and is in the works of signing another player. Ward has led the No. 6 Hurricanes to ...

The renewed deal will see Adidas through the 2026 World Cup cycle and cover the tournaments in 2030 and 2034. “For Adidas, being alongside Mexican football has always been important.