Puma and Adidas were founded by the Dassler brothers in early 1920s. (File/representational) Adidas and Puma are undoubtedly two of most iconic sports brands in the world today, boasting a market ...

Founder Adolf was more commonly called Adi, so the name Adidas combines this and his surname, Dassler. It's merely a ...

November 2024 is expected to be a month full of excitement for Adidas Sneakers enthusiasts. Adidas has officially announced a lineup of varied sneaker releases throughout the next month.

Adidas and Puma are undoubtedly two of most iconic sports brands in the world today, boasting a market cap of 41.29 billion ...

Kanye West and Adidas have settled their legal dispute - two years after the sportswear brand ended their partnership with ...

The founders, brothers Adolf 'Adi' Dassler and Rudolf Dassler, transformed the world of sports footwear through innovation, ambition, and intense sibling rivalry. Let's go through the story of how ...

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D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

The firm, which began in the aftermath of the WW1 when Adolf Dassler, known as 'Adi' and his brother Rudolf started making shoes in Bavaria, says it has seen underlying business grows across all ...