Jack Daniels is worried. American wine and beer brands are being pulled from shelves as a ‘Buy Canadian’ sentiment grows.

Canada accounts for only 1% of Jack Daniel's total sales, so Whiting said in an earnings call that the company can survive the hit.

Forman, the company behind Jack Daniel's, has denounced the Canadian retaliation, calling it "worse than tariffs" and "disproportionate" to the US levies.

Jack Daniel’s maker Brown-Forman’s CEO Lawson Whiting ... from the shelves,” Whiting said on a post-earnings call. Canada accounted for only 1% of the company’s total sales, Whiting ...