With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are ...

Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows ...

In a time of infinite choice and limited attention, how a brand shows up at every touchpoint matters more than ever. The brands that thrive are those that deliver consistent, considered and creatively ...

FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the ...

With a growing 3.3 billion gamers in the world, the gaming industry has moved beyond its traditional sphere in communication.

WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s ...

KFC relaunched its rice bowls this year, and this new work from Mother concedes that it’s the one dish that really can’t be ...

The merger between Vodafone and Three UK has just been sealed, creating what it claims is the UK’s largest mobile network ...

It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class ...

Johnny Hornby's agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were ...

After being caught on the back foot by a series of leaks, WPP Media is now official. And here's what they say: WPP Media ...

Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently ...