Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy ...

Burger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force ...

What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...

Coca-Cola used AI to recreate its famous ‘Holidays Are Coming’ ad at a tenth of what it would have cost previously.

As the deadline returns to decide on TikTok’s US fate, brands and analysts discuss the new social media landscape and what a ...

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

Dishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...