If you're in marketing or sales, you've used PowerPoint at some point in your career. Whether helping you present to colleagues about next quarter's marketing strategy or showcase your product to ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.

Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of "Arrested Development" play in the background for the hundredth time. That's the usual setup for ...

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. The report was based on data from a survey of a ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and to create shorter pieces, according to recent research from Demand Gen Report and ON24. The ...

Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums. That's according to a recent think piece from Red Website ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...