App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. The event will take place ...

In the increasingly expensive world of app distribution, where Apple’s 30% tax eats into margins and App Store discovery is becoming ever more elusive, one quiet revolution is reshaping how successful ...

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

AI automation delivers 55% revenue boost for app marketers, processing 60+ market signals in real-time to transform campaign management.

Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.

Mobile apps bypass Apple's 30% fee with web payments. Case studies show up to 190% revenue increases using proven frameworks.

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1.

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 ...