Utah Yeti was one of the final six choices in the initial fan vote for the NHL's newest team, but KSL and The Athletic reported last week that a trademark bid was rejected.

Mike Maughan, an executive of the team's parent company, told ESPN that the team is dropping Yeti as a potential name after the US Patent and Trademark Office rejected proposed logos for a ...

"Once the team name has been selected, SEG will work diligently to craft the team identity – logo, mascot, colors, and other branding elements – which will debut for the 2025-26 NHL season ...

Logos depicting the three nicknames under consideration for the Utah Hockey Club were revealed on social media Monday and later confirmed by Daily Faceoff’s Frank Seravalli.

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname and will hold an in-arena fan vote to pick a new one. The team expects to announce a permanent name and ...

Utah Hockey Club’s path to securing its official team name has gotten a bit harder. The United States Patent and Trademark Office rejected six of the names the team filed under intent-to-use ...

The team has work to do before securing a name, whether it's the Yeti, Yetis, Blizzard, Outlaws, Mammoth, Venom or HC.