The Rainbow Loom was invented by a former Nissan crash-test engineer, Cheong-Choon Ng, from Novi, Mich. He has two daughters who were making bracelets, but he couldn’t quite master them himself.

The former Wichitan who invented Rainbow Loom, one of the more popular toys on the planet, says his invention has helped make him worth about $40 million.

"We are selling 200,000 Rainbow Looms a month," Ng said. There are more than 100,000 videos on YouTube teaching kids how to use the loom and how to make the bracelets.

But the Rainbow Loom alone accounted for 2.9 percent of same-store sales growth last year, and Michaels sold the bracelet-making device for only six months of that period.

Forget bracelets. A New Jersey artist is designing intricate critters on her pegged loom – and melting hearts along the way Sandra Sobieraj Westfall is a former national political correspondent ...

The Rainbow Loom is the latest toy craze, and the rubber bracelets it makes are showing up on powerful men from Governor Chris Christie to talk show host Jimmy Kimmel, who say they can't say no to ...

Much like a friendship bracelet, the colorful homemade bangles are woven from tiny rubber bands and a loom. Kids make the colorful bracelets, trade them and give them away. Skip to Article ...

Jimmy Kimmel's colorful "Suit of the Loom" showed up on the auction block on Wednesday to raise money for kids fighting cancer.. On Wednesday's "Jimmy Kimmel Live," the late night host wore the ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant ...

PS 87 has banned Rainbow Loom, the colorful make-them-yourself rubber band bracelets, because the fad is distracting and has led to fights on the playground, the principal said.

Farrah Reese, 12, and Orly Reese, 9, of St. Cloud launched "Sisters Loom" during the pandemic. ... Orly is crocheting a rainbow turtle while her sister, Farrah, 12, ...

Farrah Reese, 12, and Orly Reese, 9, of St. Cloud launched "Sisters Loom" during the pandemic. Sisters Farrah Reese, 12, and Orly Reese, 9, of St. Cloud taught themselves how to crochet by ...