Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Roblox is testing a tool that could accelerate the process of building and altering in-game objects by getting artificial intelligence to write the code.