Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the ...

IPG Mediabrands and Acxiom are rolling out a new CTV advertising product aimed at delivering more-precise, privacy-first ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see ...

And the same goes for digital marketers, with 25 percent of them allocating budget to CTV from other digital channels, according to the IAB. It is critical for brands to fully grasp this evolution ...

Current platforms that show CTV programming are the ones you often see or hear about — Amazon, Prime Video, Roku, Hulu and others. Apple TV and Amazon Firestick are examples of CTV devices.

The deal was hammered out by CTV programming chief Susanne Boyceand Mickie Steinmann, vp and general manager of Canadian operations at Warner Bros. International Television Distribution.

The exclusive Canadian deal was brokered by CTV programming chief Susanne Boyce, Mark Burnett Prods.’ president Conrad Riggs and the company’s executive in charge of international, C. Scot Cru.

CTV Two spotlights day-to-day life in local communities in Vancouver/Victoria, Toronto/Barrie, Ottawa, London, Windsor and Atlantic Canada through its award-winning local news programming.

At the same time, four out of five, or 80%, reported watching at least some ad-supported CTV programming.

“With 16 returning top 20 hits, we’ve taken a bulletproof schedule and made it stronger,” said CTV programming chief Susanne Boyce, who made the announcement.