YouTube made a massive splash at Cannes Lions 2025! Discover how we celebrated our 20th anniversary, why creators were front ...

Explore our official blog for the latest news about YouTube, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights.

Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025.

Dive into YouTube's new Music AI Incubator, a groundbreaking initiative uniting the music industry and AI. Explore how generative AI is shaping the future of music creation, production, and marketing, ...

Neal Mohan addresses YouTube's priorities for 2023. Discover how Neal plans to build for the future of YouTube and unlock creative potential.

This year’s top trending videos saw creators convert some of their most popular content into longer running phenomena.

Chief Executive Officer Neal Mohan shares his top priorities for YouTube in 2024 across AI, creators, living room innovations, and protecting the community.

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

Earlier this week, Taylor Swift and YouTube took Swifties on a worldwide scavenger hunt leading into her “THE TORTURED POETS DEPARTMENT” album drop, “Fortnight (feat Post Malone)” music video premiere ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

As 2024 draws to a close, the team is releasing its latest report, which takes a close look at the end-of-year lists across 12 countries. These lists, which include Trending Topics, Top Creators, ...

How YouTube's recommendation system works: Understand how videos are suggested and how to optimize your content for discovery.