One of the most important branding decisions a company can make about its product is the name. It needs to be catchy and descriptive. But when trademarking, it also can’t be “generic,” according to ...

A bishop in Las Vegas explains what's next. The Amazon-owned robotaxi, Zoox, is now back on the roads after a pause and recall to update software in 270 of its driverless cars.

Amazon.com's self-driving unit Zoox agreed to recall 270 driverless vehicles after an unoccupied robotaxi was involved in an ...